Assessor Resource

CUVGRD605A
Develop graphic designs for the built environment

Assessment tool

Version 1.0
Issue Date: May 2024


Graphic designers working on built environment projects may create logos and signs on building interiors and exteriors, directional signage in streets, transport terminals and retail outlets, or promotional signage in any of these contexts. There are links between this role, architecture, building design and urban design. However, this unit does not include the skills and knowledge required in those professional areas.

Although designers at this level work with a high degree of autonomy, they are still likely to be members of a collaborative creative team.

This unit describes the performance outcomes, skills and knowledge required to combine creative and technical design expertise with a sound understanding of the particular factors that apply to signage and other built environment designs.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

independently conceive and realise graphic design solutions for a range of built environment projects

work confidently with the elements and principles of design in a built environment context

collaborate effectively on creative, technical and organisational issues

apply knowledge of the specific contextual issues that apply to graphic design for the built environment.

Context of and specific resources for assessment

Assessment must ensure:

access to industry-current graphic design technologies

collaboration with others to reflect the design process.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation by industry professionals of design solutions developed by the candidate for use in the built environment

evaluation of presentations made by the candidate about work developed

evaluation of processes used by the candidate to conceive, plan and realise the work

evaluation of the effectiveness of project management evidenced through completion of work on time and on budget

evaluation of a candidate’s visual diary or other forms of documentation showing the development of the designs

questioning and discussion about candidate’s intentions and the work outcome

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to:

interpret and clarify written proposals and creative briefs

work collaboratively on complex ideas and projects

present ideas for discussion and feedback

produce accurate and detailed design and construction documentation for signage and other built environment designs

critical thinking and analytical skills to:

evaluate communication needs and develop sophisticated design solutions

distil key ideas and approaches from complex and varying information and ideas

initiative and enterprise skills to see opportunities for new and creative approaches to design challenges in the built environment

literacy skills to engage with potentially complex information at an advanced level

self-management and organisational skills to:

take responsibility for the design challenge

meet responsibilities within a collaborative project

problem-solving skills to take ownership of complex technical and conceptual challenges and develop creative solutions in response

numeracy skills to interpret and work within project budgets

technology skills to:

use the advanced features of current graphic design software programs

use the internet as a research tool.

Required knowledge

current and emerging trends and ideas in the area of design for the built environment

key people involved in built environment projects, and their typical roles, responsibilities and interrelationships – particularly in relation to the graphic designer

different types of signage and built environment projects and the particular considerations that apply

ways in which consumers respond to signage

production factors for different types of signage and how they impact on the design process

legislative and regulatory issues that affect design in the built environment, including particular council requirements and duty of care

sources of ideas for built environment designs

formal principles and elements of design in the context of design in the built environment

collaborative processes used in graphic design

critical and creative thinking techniques that can be used as part of the design process

intellectual property issues and legislation in relation to designs for the built environment

sustainability issues for signage and how they impact on graphic design.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Communication objectives may be to:

challenge

compare

contrast

direct

inform

inspire

motivate

persuade.

Built environment projectmay relate to:

information booths:

interactive stations

printed boards

logos

signage:

directional and wayfinding

exterior

in precincts

informational

inside buildings

on buildings

on footpaths

on roads

promotional.

Broader contextmay relate to:

building costs

client preferences and perceptions

community attitudes

existing signage

industry trends

key relationships for the project

marketing objectives.

Relevant people may include:

architects

art directors

builders

building managers

clients

council employees

creative directors

distributors

employers

end users

manufacturers

other artists and designers

precinct managers

shopfitters

signmakers

supervisors

technical experts.

Current and emerging trends and thinking may relate to:

accessibility

cultural considerations for signage

integration of signage with broader identity

interactivity in design

production technologies

signage for particular market groups

use of different materials for signage

use of signs and symbols

use of sustainable materials

ways in which people navigate space.

Technical data may relate to:

approval requirements

dimensions of space

engineering requirements

physical properties of location for design.

Sustainability issues may relate to:

availability of materials

cost of production

environmental friendliness of materials

social acceptance of particular ideas and concepts.

Regulatory requirements may relate to:

intellectual property

council requirements:

application and approval processes

heritage or conservation requirements

placement of signage

use of particular colours or materials

government planning regulations.

References may include:

architectural texts

digital images

earlier iterations

film and video

internet

marketing data

own experience

product information

photographs

previous work

reference books, journals and texts

scripts

technical data

work of other designers

writings.

Elements and principles of design relate to:

alignment

balance

coherence

colour

composition

contrast

direction

dominance

emphasis

form

line

movement

pattern

positive and negative space

proportion

proximity

repetition

rhythm

shape

simplicity and complexity

subordination

texture

unity.

Creative collaboration and refinementmay involve:

client consultation

informal conversations with peers

modelling

piloting

technical discussions

workshopping of ideas.

Other expertsmay be:

architects

artists

builders

planners

tradespeople.

Documentationmay include:

creative rationale

instructions for:

builders

manufacturers

printers

signmakers

production specifications

technical drawings.

Successmay be measured by:

audience response

client feedback

cost effectiveness

customer comments

sales achieved.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Analyse creative briefs in terms of key communication objectives for the built environment project 
Develop an understanding of the broader context for the design work 
Develop shared understandings of design requirements with relevant people 
Negotiate and confirm practical considerations, including schedule and budgetary requirements 
Consider current and emerging trends and thinking across key areas of design for the built environment 
Assess the ways that audiences engage with signage of different types 
Evaluate locations for design work in terms of current aesthetic and functionality 
Obtain and analyse relevant technical data that inform design 
Evaluate key sustainability issues for incorporation into design 
Assess and respond to regulatory requirements that affect design in the built environment 
Identify and source references that inform design in the built environment 
Explore ideas for designs that enhance the overall visual amenity of the environment 
Evaluate opportunities offered by both current and emerging technologies for signage 
Acknowledge and integrate relationships between signage and broader organisational identity 
Maximise contributions of others through collaboration on ideas as required 
Reflect on ideas for technical, creative and budgetary implications 
Refine and select approaches that best balance the overall needs of the brief 
Develop designs from initial concepts ensuring that all production and design factors are taken into account 
Realise designs from initial ideas by working confidently with the elements and principles of design 
Combine conceptual and technical expertise to develop workable solutions 
Engage in an ongoing process of testing, creative collaboration and refinement during the design process 
Engage with other experts on relevant technical, legal and business requirements 
Negotiate and agree to modifications and amend designs as required 
Develop accurate and comprehensive documentation to support the production process 
Present final designs and documentation to relevant personnel and confirm 
Evaluate completed designs in terms of success in meeting objectives 
Assess the work against other creative, technical and business considerations 
Analyse and evaluate feedback from client and others 
Reflect on own role in design process and note areas for future improvement 
Develop strategies for further development of own skills 

Forms

Assessment Cover Sheet

CUVGRD605A - Develop graphic designs for the built environment
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Assessment Record Sheet

CUVGRD605A - Develop graphic designs for the built environment

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Assessment task 1: [title] Result: Competent Not yet competent

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